The Value of PIN Debit
Cindy Ballard
Executive Vice President
Communications, Marketing and Administration, PULSE
What began as a concept to allow checking and savings account holders to make cash withdrawals and deposits through a basic card system, the combination of automated teller machines (ATMs) and ATM cards has evolved into a convenient payment option offered at retail locations around the world. From signature to PIN-based purchases, debit cards let you access your money anytime you need it, every day. It’s a new form of cash. It’s your money, backed by the safety, security and convenience of today’s technology, as well as by the card-issuing financial institution.